The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.
- ISBN10 0137486413
- ISBN13 9780137486410
- Publish Date 28 January 1998 (first published 1 October 1992)
- Publish Status Out of Print
- Out of Print 28 January 2021
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Edition 2nd edition
- Format Paperback
- Pages 192
- Language English