This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
- ISBN10 0304334324
- ISBN13 9780304334322
- Publish Date 5 December 1996
- Publish Status Out of Print
- Out of Print 12 January 1999
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 160
- Language English