Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.
- ISBN10 0582281679
- ISBN13 9780582281677
- Publish Date 5 December 1995
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Format Paperback
- Pages 368
- Language English