What Is LEGO? (What Was)

by Jim O'Connor

Ted Hammond (Illustrator)

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Book cover for What Is LEGO?

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Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
  • ISBN10 0593092953
  • ISBN13 9780593092958
  • Publish Date 5 May 2020
  • Publish Status Out of Stock
  • Out of Print 24 June 2021
  • Publish Country US
  • Publisher Penguin Putnam Inc
  • Imprint Penguin Workshop