The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Michael Dunn

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  • ISBN10 1282027980
  • ISBN13 9781282027985
  • Publish Date 1 January 2009
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Jossey-Bass
  • Format eBook
  • Pages 450
  • Language English