The Design Genome is a resource for decoding design in our culture. It explains how design not just defines what consumers see, but can also define how they feel. For those who are responsible for building and growing brands, understanding the Genome is the key to inciting emotions that spur consumer action, trust and loyalty. Anyone who has ever written or read a design brief can attest to the fact that the same words come up again and again to describe brand personality, tonality and intent. In The Design Genome, the authors explore 10 of the most frequently used words. Utilizing The Dieline.com's wealth of beautiful package designs, they then show various ways that the words can be interpreted to create more meaningful, unique design solutions that lead to market success for their clients.
- ISBN10 144031828X
- ISBN13 9781440318283
- Publish Date 26 July 2013
- Publish Status Cancelled
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Design Books
- Format Hardcover
- Pages 160
- Language English