From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.
- ISBN10 1581804806
- ISBN13 9781581804805
- Publish Date 12 November 2004
- Publish Status Out of Stock
- Out of Print 14 October 2009
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Design Books
- Format Paperback
- Pages 192
- Language English