This volume is specifically developed and written for students taking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
- ISBN10 075064365X
- ISBN13 9780750643658
- Publish Date 22 September 1999
- Publish Status Unknown
- Out of Print 13 August 2002
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 308
- Language English