The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.
- ISBN10 0750627476
- ISBN13 9780750627474
- Publish Date 31 March 1996
- Publish Status Out of Print
- Out of Print 22 February 2001
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 224
- Language English