European Business provides lively and comprehensive coverage of the subject for undergraduate and BTEC Higher students combining text and cases in one book. The authors focus on the European business environment, and examine how this affects different industries. The book looks first at the effects of the single European market and the new trading superpower, the changing competitive environment for business and the role of EC institutions. The second section features case studies on aircraft manufacture, the plastics industry, capacity management in the steel industry, the myth of the level playing field, the car market, coal mining, the EC policy on the environment and sustainable development, and cross-frontier management of the tourism industry.
- ISBN10 0750618361
- ISBN13 9780750618366
- Publish Date 17 October 1994
- Publish Status Out of Print
- Out of Print 1 August 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 288
- Language English