Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.
- ISBN10 0471897280
- ISBN13 9780471897286
- Publish Date February 1983 (first published 1 January 1983)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 258
- Language English