Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to
one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
- ISBN10 1440341583
- ISBN13 9781440341588
- Publish Date 14 June 2016
- Publish Status Out of Stock
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Books
- Format eBook
- Pages 192
- Language English