Mass Communication Theories: Explaining Origins, Processes, and Effects

by Melvin L. DeFleur and Margaret H. DeFleur

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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

  • ISBN10 0205331726
  • ISBN13 9780205331727
  • Publish Date 2 October 2009
  • Publish Status Out of Print
  • Out of Print 20 March 2021
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format Paperback
  • Pages 380
  • Language English