"General Management: Processes and Action" by David Garvin focuses on implementation, and the way that general managers get things done. Typically, they work through processes like strategic planning, business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design, direction and functioning of processes is essential to effective management. The aim of the "General Management" is to develop in students a deeper understanding of these activities and their links to performance. The author, David Garvin, is known for his cases. His cases are currently being used at such schools as Wharton, Stanford, Columbia and MIT.
- ISBN10 0072432411
- ISBN13 9780072432411
- Publish Date 16 August 2001
- Publish Status Out of Print
- Out of Print 16 August 2006
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 631
- Language English