SALES MANAGEMENT: BUILDING CUSTOMER RELATIONSHIPS AND PARTNERSHIPS, International Edition is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
- ISBN10 0538743921
- ISBN13 9780538743921
- Publish Date 1 September 2009
- Publish Status Active
- Out of Print 8 April 2022
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International ed
- Format Paperback
- Pages 560
- Language English