Retailing is now a maturing industry bringing increased fragmentation and greater pressures on margins. This volume explores the backroom productivity issues involved, and explains how resource management, particularly financial services marketing, will increase profitability.
- ISBN10 0434918490
- ISBN13 9780434918492
- Publish Date 1 June 1992
- Publish Status Out of Print
- Out of Print 22 April 2010
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Hardcover
- Pages 300
- Language English