"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack Welch, former CEO, GE
The Innovative Leader stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. It shows how to apply the methods described to the individual, to others and to the organization.
Author Paul Sloane demonstrates the importance of setting out your vision clearly and emphasizes the need for continual evaluation of the process. Numerous international examples illustrate how organizations such as Virgin, Body Shop, WPP and 3M have benefited from this approach, encouraging excellence and entrepreneurship through setting challenging goals to keep employees motivated and engaged.
- ISBN10 0749452056
- ISBN13 9780749452056
- Publish Date 3 June 2007 (first published 1 January 2007)
- Publish Status Active
- Publish Country GB
- Imprint Kogan Page Ltd
- Format eBook (EPUB)
- Pages 208
- Language English