With searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings. First published in 1967, The New Industrial State continues to resonate today.
- ISBN10 0395136946
- ISBN13 9780395136942
- Publish Date 31 December 1971 (first published 1 October 1968)
- Publish Status Out of Print
- Out of Print 28 June 2021
- Imprint Houghton Mifflin
- Edition 2nd ed.
- Format Paperback (US Trade)
- Pages 423
- Language English