This book is about creating awareness about the importance of packaging in the successful marketing of consumer goods by SME'S. Factors that determine choice of packaging material and various packaging materials and their properties are described. The objective of the book is to ensure that the manufacturer chooses a packaging material that will sell the product.
- ISBN10 1300456884
- ISBN13 9781300456889
- Publish Date 28 June 2013
- Publish Status Active
- Publish Country GB
- Imprint Lulu.com
- Format Paperback
- Pages 96
- Language English