Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.
- ISBN10 1446147495
- ISBN13 9781446147498
- Publish Date 26 December 2010
- Publish Status Active
- Publish Country GB
- Imprint Lulu.com
- Format Paperback
- Pages 145
- Language English