"Mktg 2007/2008" is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. "Mktg 2007/2008" increases the chances you will be prepared for and engaged in your principles of marketing course.
- ISBN10 0324548141
- ISBN13 9780324548143
- Publish Date 16 February 2007
- Publish Status Out of Print
- Out of Print 23 October 2014
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition Revised edition
- Format Paperback
- Pages 352
- Language English