For undergraduate and graduate courses in Electronic Commerce and Business Issues.
The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.
- ISBN10 0131230158
- ISBN13 9780131230156
- Publish Date 13 November 2003 (first published 16 November 1999)
- Publish Status Out of Print
- Out of Print 21 May 2007
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Format Paperback
- Pages 752
- Language English