Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
- ISBN10 0131064851
- ISBN13 9780131064850
- Publish Date 1 January 1997
- Publish Status Active
- Out of Print 1 November 2009
- Publish Country US
- Imprint Pearson Education (US)
- Format Paperback
- Pages 424
- Language English