Using a cross-functional, integrative approach, this text describes the role played by each business function in international business. The text features examples and cases that deal with non-US companies in countries other than the US.
- ISBN10 0138621861
- ISBN13 9780138621865
- Publish Date 13 January 2000
- Publish Status Out of Print
- Out of Print 11 June 2010
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 608
- Language English