For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
- ISBN10 0136079768
- ISBN13 9780136079767
- Publish Date 7 May 2009 (first published 11 August 2000)
- Publish Status Out of Print
- Out of Print 8 May 2009
- Publish Country US
- Imprint Pearson
- Edition 4th edition
- Format Hardcover
- Pages 448
- Language English