A highly readable book about the key issues and actions that any CEO or business leader must tackle and do if they are to be successful in their role. Today's business leader - the CEO in particular - is under great pressure to perform - ie, to create wealth for the company's owners (the shareholders). CEOs have many other roles and responsibilities, but creating wealth is their primary reason for being. This book is about what successful CEOs and other business leaders must do in order to put their companies at the top of the league tables of wealth creators. Written in a clear and intelligent manner, Roger Parry (himself a CEO of one of the world's largest media companies) provides first-hand observations and an insider's framework for thinking about business and the necessary management actions for success. In short, Enterprise is a comprehensive and very readable manifesto of how to make businesses more valuable ...essential reading for business leaders of today.
- ISBN10 1861976445
- ISBN13 9781861976444
- Publish Date 1 August 2010 (first published 4 September 2003)
- Publish Status Cancelled
- Out of Print 21 December 2004
- Publish Country GB
- Imprint Profile Books Ltd
- Edition Main
- Format Paperback (B-Format (198x129 mm))
- Language English