Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
- ISBN10 0416745202
- ISBN13 9780416745207
- Publish Date 18 November 1982
- Publish Status Out of Print
- Out of Print 18 October 2003
- Publish Country GB
- Publisher Egmont UK Ltd
- Imprint Methuen young books
- Format Paperback
- Pages 140
- Language English