Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.
- ISBN10 0324259166
- ISBN13 9780324259162
- Publish Date 18 January 2007
- Publish Status Out of Print
- Out of Print 2 November 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Hardcover
- Pages 448
- Language English