Franchising helps learners develop a clear, realistic picture of franchising with insights designed to assist those entering the field. The book answers major franchising questions as it explores the franchiser-franchisee relationship using an unique, three-part perspective. Success stories throughout add practical knowledge and industry insights as well. Case studies help the reader analyze franchise situations and develop sound judgement in handling potential issues and problems.
- ISBN10 0538073217
- ISBN13 9780538073219
- Publish Date 1 January 1999
- Publish Status Out of Print
- Out of Print 10 February 1994
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 688
- Language English