Many in the industry predict that ad spending will begin a slow-but-steady climb in 2002, while at the same time, Internet use continues to increase at a staggering rate. Despite these projections, major advertisers are struggling to find successful strategies for interactive advertising among competitive theories and emerging technologies. This book provides an explanation of the theory and execution required to create compelling, successful advertising campaigns for a variety of Internet-savvy devices.
- ISBN10 076453663X
- ISBN13 9780764536632
- Publish Date 8 December 2003
- Publish Status Active
- Out of Print 8 October 2008
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Hungry Minds Inc,U.S.
- Format Paperback
- Pages 352
- Language English