For undergraduate and graduate courses in International Business.
This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.
- ISBN10 0133457605
- ISBN13 9780133457605
- Publish Date 5 February 2015 (first published 1 January 1995)
- Publish Status Out of Print
- Imprint Pearson
- Edition 15th ed.
- Format eBook
- Pages 888
- Language English