Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
- ISBN10 0307452271
- ISBN13 9780307452276
- Publish Date 25 August 2009
- Publish Status Active
- Publish Country US
- Imprint Crown Business
- Format eBook
- Language English