This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.
- ISBN10 0697363635
- ISBN13 9780697363633
- Publish Date 1 July 1996 (first published 1 March 1995)
- Publish Status Out of Stock
- Out of Print 2 October 2008
- Publish Country US
- Imprint Brown & Benchmark
- Edition 4th ed.
- Format Paperback (US Trade)
- Pages 104
- Language English