The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.
- ISBN10 020159384X
- ISBN13 9780201593846
- Publish Date 1 November 1993
- Publish Status Out of Print
- Out of Print 28 April 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Hardcover
- Pages 228
- Language English