This is a guide from e-strategists on how to make profit in the new world economy. The authors say we are in the midst of the first era of e-business, characterized by experimentation, vague or non-existent business models, and dubious value propositions. This era is driven by technology. The next era of e-business will be characterized by a focus on value creation built on business models that are sustainable and profitable. In this next era the key drivers will be: perfecting logistics; establishing long term customer relationships; harmonizing sales channels for customer benefits; building a power brand; transforming corporate capital and cost structure ;and ultimately becoming a value added intermediary.
- ISBN10 1280350687
- ISBN13 9781280350689
- Publish Date 1 January 2002 (first published 28 August 2000)
- Publish Status Active
- Out of Print 4 March 2015
- Publish Country US
- Imprint Jossey-Bass
- Format eBook
- Pages 216
- Language English