Everything you need to know to green your business and grow your profit.
* The truth about what climate change means for your business
* The truth about running lean and green
* The truth about future proofing your business
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.
"This little book is inspiring in its range and practicality-not just for CEOs, but for every member of the enterprise...an exceptionally useful guide for 'going green' at any scale of enterprise."
CHIP CONLEY, CEO, Joie de Vivre Hospitality
"In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward."
JOEL MAKOWER, Executive Editor, GreenBiz.com
Introduction ix
Part I: The Truth About Green Business
TRUTH 1: What is a green business? 1
TRUTH 2: Why green your business? 5
TRUTH 3: How to approach greening your business 9
TRUTH 4: Why now? 13
TRUTH 5: Climate change and your business 17
Part II: The Truth About Green Strategy
TRUTH 6: Profit and purpose 23
TRUTH 7: How green is good enough? 27
TRUTH 8: Green regulations 31
Part III: The Truth About Green Operations
TRUTH 9: Secrets hiding in plain sight 35
TRUTH 10: Eco-efficiency: Good for business and the environment 39
TRUTH 11: Waste? Not! Eliminating non-product 43
TRUTH 12: EcoAudits can guide your course 47
TRUTH 13: Running lean and green 53
TRUTH 14: Carbon footprinting 57
TRUTH 15: Reducing your carbon footprint 63
Part IV: The Truth About Green Marketing
TRUTH 16: Green branding and messaging 67
TRUTH 17: Creating strong EcoLabels 71
TRUTH 18: Green marketing claims 77
TRUTH 19: Reaching conscious consumers 81
Part V: The Truth About Green Products and Services
TRUTH 20: What makes a product green? 85
TRUTH 21: Product take-back 89
TRUTH 22: Product to service 93
TRUTH 23: What makes a service green? 97
Part VI: The Truth About Green Design
TRUTH 24: Biomimicry-learning from life
TRUTH 25: Reducing your product footprints 105
TRUTH 26: Cradle to cradle 109
TRUTH 27: Design with nature 113
TRUTH 28: Innovation is at the heart of greening 117
Part VII: The Truth About Green Procurement
TRUTH 29: Environmentally preferable purchasing 121
TRUTH 30: Supply chain management and partnerships 125
TRUTH 31: Supplier scorecards 129
TRUTH 32: Clearing the rising bar 133
Part VIII: The Truth About Green Buildings
TRUTH 33: LEED standards for green buildings 137
TRUTH 34: The cost of green building 141
TRUTH 35: Green buildings improve productivity 145
TRUTH 36: Integrative design for green building 149
Part IX: The Truth About Green IT
TRUTH 37: Computers and electronics 153
TRUTH 38: Creating more effi cient data centers 157
TRUTH 39: How IT can drive greening 161
Part X: The Truth About Green Management
TRUTH 40: Engaging employees 165
TRUTH 41: Engaging stakeholders 169
TRUTH 42: Keeping score 173
TRUTH 43: Employee incentives 177
TRUTH 44: Environmental management systems 181
Part XI: The Truth About Green Finance
TRUTH 45: Profit, value, and risk 185
TRUTH 46: Reality-based accounting 189
TRUTH 47: Investing in green and attracting green investment 193
TRUTH 48: Carbon trading and offsets 197
TRUTH 49: Fiduciary duty 201
Part XII: The Truth About Green Futures
TRUTH 50: Certainty in the face of uncertainty 207
TRUTH 51: Scenario planning 211
TRUTH 52: Future proofing 215
APPENDIX A: References 219
Acknowledgments 228
About the Author 229
Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.
APPENDIX B: Resources
- ISBN10 0768694213
- ISBN13 9780768694215
- Publish Date 29 May 2009 (first published 8 May 2009)
- Publish Status Out of Print
- Publish Country US
- Publisher Macmillan Computer Publishing (a Pearson Education company)
- Imprint Que
- Format eBook
- Language English