This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
- ISBN10 0071121005
- ISBN13 9780071121002
- Publish Date 1 September 2001 (first published September 1996)
- Publish Status Out of Print
- Out of Print 6 November 2006
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition International student edition
- Format Paperback
- Language English