The Timid Corporation: Why Business is Terrified of Taking Risk

by Benjamin Hunt

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This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.
  • ISBN13 9780470864302
  • Publish Date 11 July 2003 (first published 14 March 2003)
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc