Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
- ISBN10 1322982171
- ISBN13 9781322982175
- Publish Date 1 January 2015 (first published 31 March 1997)
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint M.E. Sharpe
- Edition Revised ed.
- Format eBook
- Pages 336
- Language English