This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm's strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.
- ISBN10 0471434205
- ISBN13 9780471434207
- Publish Date 1 September 2004
- Publish Status Out of Stock
- Out of Print 30 January 2010
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 432
- Language English