While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.
- ISBN10 1322415293
- ISBN13 9781322415291
- Publish Date 1 January 1996
- Publish Status Active
- Out of Print 9 June 2015
- Publish Country US
- Imprint Sage Publications, Inc
- Format eBook
- Pages 187
- Language English