Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
- ISBN13 9781118045343
- Publish Date 28 December 2010 (first published 1 January 2008)
- Publish Status Active
- Out of Print 19 October 2022
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook (EPUB)
- Pages 240
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=1118045343