The Maastricht Treaty has radically changed the future for all businesses operating within Europe. Most EC members are now irrevocably committed to the creation and use of a common currency by the end of the decade. This will result in far-reaching effects on business practice including pricing and packaging, share dealing and financing (whether or not Britain finally signs the Treaty!). Also, greater EC involvement in personnel management, health and safety, consumer protection, competition policy and mergers will change forever many long-held management procedures. To succeed in the enlarged and integrated European market, the management of organisations must adopt international perspectives and adapt their approaches to business both at home and abroad. Roger Bennett's new book, Beyond the Barriers gives managers the vital information they need in order to compete and win in the single market. Arranged into five main sections, corresponding to the basic areas of business management (finance, organisation, operations, marketing and personnel) he explains in straightforward language the complexities of: European integration and it effect on business strategies.
Doing business with a single European currency. Setting up a European branch or subsidiary. Mergers, acquistions and joint ventures in Europe. 'Me role of agents, distributors and licensing agreements. Company financing in the new Europe. Credit control and debt collecting in European countries. Marketing and advertising in the new Europe. Cross-boundary market research and competitor analysis, and Training and management development for the new Europe. The enormous changes to business life as a result of the creation of the single market are only now beginning to be understood. Companies must either be prepared to take advantage of what is on offer, or be resigned to failure.
- ISBN10 0749409010
- ISBN13 9780749409012
- Publish Date 30 January 1990
- Publish Status Cancelled
- Out of Print 18 October 2003
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 320
- Language English