Driving Change: How the Best Companies are Preparing for the 21st Century

by Jerry Wind and Jeremy Main

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Book cover for Driving Change

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This work provides a step-by-step framework for achieving the qualities needed in a successful company. It is based on six years' of worldwide research done under the auspices of the SEI Center for Advanced Studies in Management at the University of Pennsylvania. Chapter by chapter, the authors discuss each essential characteristic of a successful business in the future, both in theory and then briefly in action, covering what went wrong and what went right. The book also stresses the need for an integrated and holistic approach and the importance of sound people management.
  • ISBN10 0749426551
  • ISBN13 9780749426552
  • Publish Date 28 April 1998
  • Publish Status Out of Print
  • Out of Print 23 June 2006
  • Publish Country GB
  • Imprint Kogan Page Ltd
  • Format Hardcover
  • Pages 256
  • Language English