PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
- ISBN13 9780357033753
- Publish Date 21 August 2018
- Publish Status Active
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint CENGAGE Learning Custom Publishing
- Edition 19th Revised edition
- Format Paperback
- Pages 686
- Language English