Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections?In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.
- ISBN10 1568023464
- ISBN13 9781568023465
- Publish Date 27 November 1997 (first published 1 May 1997)
- Publish Status Unknown
- Out of Print 26 September 2000
- Publish Country GB
- Imprint Roundhouse Publishing Ltd
- Edition 2nd Revised edition
- Format Paperback
- Pages 272
- Language English