BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
- ISBN10 0080561152
- ISBN13 9780080561158
- Publish Date 1 September 2007
- Publish Status Unknown
- Imprint Butterworth-Heinemann
- Format eBook
- Pages 281
- Language English