'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
- ISBN10 1447285344
- ISBN13 9781447285342
- Publish Date 6 November 2014 (first published 23 May 2013)
- Publish Status Active
- Publish Country GB
- Publisher Pan Macmillan
- Imprint Pan Books
- Format Paperback (B-Format (198x129 mm))
- Pages 272
- Language English