Into the Value Zone: Gaining and Sustaining Competitive Advantage

by Ron Wood

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Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture.
  • ISBN10 0761840192
  • ISBN13 9780761840190
  • Publish Date 27 March 2008 (first published 24 March 2008)
  • Publish Status Active
  • Publish Country US
  • Imprint University Press of America
  • Format Hardcover
  • Pages 220
  • Language English