NEW VENTURE CREATION, INTERNATIONAL provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan.
Part Four looks at planning for growth and change in the new organization.
- ISBN10 1439080534
- ISBN13 9781439080535
- Publish Date 30 May 2009
- Publish Status Active
- Out of Print 20 August 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International ed of 5th revised ed
- Format Paperback
- Pages 480
- Language English